Meet the Team
Together we have 40 years of experience from working in the pregnancy testing market combined with having hands-on experience from building companies within diagnostics and women’s health
CEO & Founder
Alice holds a masters' degree in sustainability, organisation and project management and has worked with business development within the Biotech sector. She is passionate about women's health and environmental sustainability, which is why she founded Pharmista back in 2020. To the company, Alice contributes with her skills in business development.
Founder & Director
Robert holds a PhD in chemistry and has many years of experience in developing and commercializing immunoassay technologies. He was there when the the lateral-flow based pregnancy test was invented and has founded 6 different companies within the diagnostics are. To the company, Robert contributes with technological expertise, regulatory knowledge and an innovative mindset.
Annette has an executive management education from Executive Foundation Lund, a PhD in Medicine from Lund University as well as a Master's degree in Medical Biology from Linköping University. She has over 10 years of experience from project management and business development positions in privately held, listed biotech companies and the healthcare sector and is since 2017 CEO of the women’s health company Gedea Biotech
Erik is an experienced consultant within sexual and reproductive health with a specific focus on the OTC market. During his long career in women's health, he has had managerial roles at both Unipath and Alere and just recently stepped down as the CEO of Concepta Ltd. Erik is currently serving as the CEO of Lepzi which is a clinical diagnostics company.