Revolutionizing the pregnancy testing market

We are on a mission to disrupt the pregnancy testing market which has not been reinvented in over 40 years. To achieve this, we are developing a reusable pregnancy test, being hygienic to use and easy to interpret

The Product

The product comprises of a small hand-held monitor, where for each new test, the customer replaces the paper-strip located in the monitor, creating a hygienic, affordable and sustainable solution

The Technology

We are utilizing synthetically produced affinity reagents (SARs) which are designed around the target of interest. We have patented our innovation as a plattform technology, providing us with the opportunity to develop reusable diagnostics for other conditions in the future using the same technology

SARs are developed around the target of interest, and therefore showcase high affinity and high selectivity
SARs can withstand high temperatures and changes in pH, enabling stable value chains and long shelf-lives
Our technology is highly reproducible with one batch lasting for 100.000+ measurements. Therefore they are cheap to produce, offer long term security of supply and short lead-times
Since SARs are reusable for hundreds of measurements, they have a crucial role to play in developing applications that are reliable, sustainable and cheap.
No mammalian sources are required for production enabling for an animal-free production
SARs are versatile and can be designed around a variety of targets

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What are people saying about Pharmista?

Christina Östberg Lloyd - Experienced C-Suite Leader & Women’s Health Advocate

”Alice and the team are tapping into the most stable, revenue generating markets within OTC with an improved product offering within an area where new sustainable innovations are desperately needed. Their product will disrupt the current standard of testing and provide women with a superior reliable product. I'm excited to follow their journey and contribute with my global experiences from driving innovation and implementation of new treatment strategies in health care for women”
Alan Thomson - CSO @ MIP Discovery

“The COVID pandemic created a heightened awareness of the amount of plastic waste created by single-use lateral flow diagnostics tests – the same technology that underpins pregnancy tests world-wide. However the drive for digital pregnancy tests, inclusive of disposable electronics, creates a bigger and longer-term problem. The unique Pharmista approach, has the potential to revolutionise and significantly reduce the amount of waste materials generated with the added benefit of being animal-free in origin. I look forward to seeing the technology progress into full commercialisation.”
Erik Henau - Former Manager @ Clearblue

“In a cluttered market that feels gimmicky, Pharmista brings straightforward answers whenever you need them whilst enhancing an environmental feel-good factor that strongly appeals to the new generation of users”
Lucie Duracher - Senior Research Scientist @ Phillips

“I had the pleasure of meeting Alice at the Women’s Health Innovation Summit in Basel, where she introduced me to her solution. Very interesting and very much in line with current sustainability challenges. Looking forward to following their developments”
Börje Sellergren - Key Opinion Leader in SAR's

“The way Pharmista utilizes SARs in a reusable manner is truly exciting. It has a great potential to disrupt not only the home pregnancy market, but the immunoassay market as a whole”
Daniel Persson - CEO @ Minc incubator

"I believe in Pharmista because it is a brilliant innovation that solves many challenges in one. Pharmista offers a sustainable product from an environmental and social perspective, while the company has developed an economically sustainable business model, both for the customer and the company. It will definitely shake up the rapid test market so I'm keeping my fingers crossed for a successful journey ahead”
Alexandra Käck - Product Manager @ MEDS

“The product is really interesting, especially since we see an increased interest in products that are environmentally friendly. Meds are definitely interested in distributing Pharmistas reusable pregnancy test in the future based on its unique value proposition”